Seventy-one Fridays ago, the weekend before Rebecca Black’s sophomore single “My Moment” was issued, I grumbled something to the effect that “real records drop, not on Friday, but on Tuesday.”
This is, of course, a long-standing music-industry practice, and “My Moment” did appear, yes, on Tuesday. I should have figured, though, that someone would eventually violate the sacred rule, and that someone likely would be Rebecca Black, who’s decidedly orthogonal to the rest of the industry. But the idea of doing so on Black Friday — well, I’m ashamed to admit that it never occurred to me.
So the new single has dropped, as of midnight Eastern. I scored the track from iTunes at about 11:10 (Central) Thursday night. The video came up later today:
At this writing, likes are outpacing dislikes nearly ten to one.
As for the song itself, I’m thinking that if Taylor Swift is wanting to be Katy Perry these days, surely Rebecca Black is bidding here for Swift’s niche: songs simultaneously wistful and accusatory.