The 50-cent solution

Remember unit pricing? It usually was more sensible than this:

Spirit by J. P. Stevens

J. P. Stevens ran a series of ads with this theme in the late 1960s. Of course, you couldn’t actually buy them one at a time, but you weren’t supposed to think about that.

And whatever happened to J. P. Stevens?

In the mid-1980s Stevens ran 59 textile plants employing 27,800, 10,000 of whom were in South Carolina, where it based its operations center, making it the state’s third largest employer. Stevens had also become renowned for its opposition to unions, and its intractability in labor negotiations was met with a well-publicized consumer boycott. Struggles at one Stevens plant were dramatized in the 1979 Academy Award-winning movie Norma Rae.

But that was then. This is now:

In 1988, J. P. Stevens home fashions businesses were acquired by WestPoint Pepperell. The remaining Stevens business segments, including fiberglass, were organized into a new company known as JPS Textiles, Inc. Over the next two decades, the plant underwent many improvements through continued capitalization making it one of the most advanced fiberglass weaving operations in the world.

Today, the company is known as JPS Composite Materials Corporation.

And they probably don’t have anything selling for a quarter.







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