Not inspirational, or aspirational, but something a little less:
Lincoln would have you believe they make “the most individual motorcars on the planet.” Maybe on a planet where there are no Fords. Even my medium-size Japanese luxobarge is more Lincolnesque than current Lincolns.
And unfortunately for the marque, I saw that spot the same day I read this. John Phillips of Car and Driver was talking with Jim Farley, VP of Global Marketing for Ford, and he reports (January ’13):
Farley had me laughing well, right up until I asked, “What’re you gonna do with Lincoln?” at which point he clenched up like a Clydesdale who’d just noticed the sign hanging on his stall had been changed from “Budweiser” to “Glue.”
Then again, Farley can take some solace in the fact that some people really prefer glue to Bud.