You must first understand recursion:
This advertisement appeared in 1968. While many of the manufacturers mentioned in this series have long since folded their tents and stolen away into the night, Clio is still in business, in a small town in the Languedoc-Roussillon region of France.
There exists an Australian brand called CLiO usually typeset that way which is, to my knowledge, not related to the French company. This is not the most unheard-of thing I ever heard of, either; the down-under CLiOs can be found at Target stores in Australia, which have no connection with the Target stores in the US.