Fit for her

That is, the Honda Fit in its “She’s” configuration, one of several products being marketed to women that apparently don’t much impress Nancy Friedman. Says she:

How do we know this car is for women? Well, there’s a heart instead of an apostrophe in “She’s.” It’s available in pink or “eyeliner brown.” And it comes with a PlasmaCluster A/C system “that pumps out specially treated air that improves your skin.”

Eyeliner Brown, I assume, is Encyclopedia Brown’s teenage sister. (Last eyeliner I actually paid for was blue, but you don’t want to know about that.)

Also coming under scrutiny is Cadbury’s new Crispello chocolate-covered wafer, which they say is “a lighter way to eat chocolate.” Says Ms Friedman:

Because, as we know, women need a lot of coaxing to get over our well-documented hormone-linked aversion to chocolate.

I’m wondering if this is Cadbury’s answer to Nestlé’s XY-oriented Yorkie bar.


  1. GradualDazzle »

    8 December 2012 · 8:39 am

    How appropriate, then, that my principal drives a Fit. I’ve long questioned his virility.

  2. Roger Green »

    8 December 2012 · 11:08 am

    But I DO want to know about the blue eyeliner. Dish!

  3. fillyjonk »

    8 December 2012 · 11:29 am

    Yeah, I kinda want to know about the blue eyeliner also.

    The last eyeliner I bought was plain black, for a Goth Girl Goes To Prom Hallowe’en costume. (I don’t normally or even abnormally wear eye makeup.)

    As for the chocolate: I totally expect to see that come here, with the FEWER CALORIES!!!!!!! aspect of it being front and center. Or maybe it will be LESS GUILT!!!!!! or something equally disgusting.

  4. CGHill »

    8 December 2012 · 11:32 am

    Nobody followed the pertinent link, I see.

  5. fillyjonk »

    8 December 2012 · 11:36 am

    Mea culpa. Some of my students are rubbing off on me, I guess. (“You want me to go to the trouble of looking something up FOR MYSELF on the INTERNET?!?!”)

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