The letter Q has traditionally — if a make existing for only twenty-odd years can be said to have any tradition — denoted the top-of-the-line Infiniti. As of model year 2014, though, every Infiniti will be a Q:
The premium automotive brand will see its model range simply prefixed either by Q — for sedans, coupes and convertibles, or QX, for crossover and SUV models. Each model will be further identified by a double digit representing hierarchy within the range.
Possible explanations for this inexplicable act:
- Tired of being hassled by BMW over the M.
- Too easy to tell the engine size with the current system. (The G37, for instance, has a 3.7-liter engine.)
- Cheaper than developing a proper Q-level flagship.
Then again, the I30/I35 badge featured a cursive, if not exactly curlicued, letter I. So I’m thinking that once those new Q’s start hitting the streets next fall, maybe I should start telling people I have a Q30. It would clearly be the bottom of the line — the replacement for the G sedan, Infiniti’s volume model, will be designated Q50 — but hey, if BMW can sell a 1-series, I should be able to get away with this.