For the modern play kitchen

For the first time ever, the classic Easy-Bake Oven will be offered in a stylish black-and-silver model, in addition to the current purple/pink version. This is not so much a ploy to reach kids who sneak a peek at Architectural Digest as it is a way to de-girlify the product:

In her petition, the teen had told Hasbro that though the Easy-Bake had long been a favorite toy of hers, it “promotes gender roles in society. Your packaging for the product and its promotional materials advertise baking and cooking as a solely girls hobby. Also, its … coloration of purple and pink make it seem as though cooking is ‘girly’, which it is not by any means.”

Iron Chef was not available for comment, but I can’t imagine any dissent from that corner.

And you’d think Hasbro would have figured this out on their own, what with
grown men buying cartoon-pony stuff in vast quantities.







2 comments

  1. McGehee »

    19 December 2012 · 8:07 am

    The Oakland Raiders™ Easy-Bake Oven®.

  2. Brett »

    19 December 2012 · 10:42 am

    Comes with its very own probation officer!

RSS feed for comments on this post