In this day and age, it’s hard to take Time seriously, especially their hotly hyped Person of the Year announcement, which hasn’t meant anything to me since 2006. This year’s selection, a chap named Barack Obama, is at least reasonable given Time’s avowed criterion: the person who, “for better or for worse … has done the most to influence the events of the year.” I would argue that Mr Obama deserves it more this year than he did in 2008, when he was pretending to be a blank slate.
I get into this Person of the Year business myself somewhat reluctantly, but I have a criterion of my own to push: the individual who actually performed during the preceding months the act I think is most consonant with my own personal values, without benefiting me personally. [Note: This is decidedly at odds with the Time selection, which one always has to assume is done for the benefit of Time Warner, if not necessarily for its customers.] Based on that criterion, the most deserving individual for 2012, barring something miraculous happening in the next week, is Ralph V. Gilles, president and CEO of SRT Brand and Motorsports, and senior vice president of product design for Chrysler Group LLC.
This selection was perhaps foreshadowed by this piece I wrote in October:
Bloomberg News ran a piece a week ago that indicated Fiat, in its capacity as High Overlord of Chrysler, might be contemplating building Jeeps in China, and a phrase to the effect that they “may eventually make all their models in that country,” hinting at multiple lines, was apparently interpreted as meaning that Jeep was actually moving all its production to China. Which they aren’t, as Chrysler is taking pains to point out.
Which prompted the following exchange on Twitter:
Few things in life are as satisfying on a gut level as telling Donald Trump that he’s full of shit. My congratulations to Mr Gilles, who in addition to this feat oversaw the revival of the Viper, SRT’s V-10 powered halo car, which adds further to his own personal halo.