Don’t spend it all in one place

Ho-hum. Another day, another class-action suit:

Fraley, et al. v. Facebook, Inc., et al., Case No. CV-11-01726 RS

If you or your child have or have had a Facebook account and a Facebook Sponsored Story featured your or your child’s name or profile picture, you or your child may be a “Class Member” in a class action lawsuit (the “Action”).

Sponsored Stories are a form of advertising that typically contain posts which appear on facebook.com about or from a Facebook user or entity that a business, organization, or individual has paid to promote so there is a better chance that the posts will be seen by the user or entity’s chosen audience. For more information about Sponsored Stories, please review the Notice.

A class action lawsuit against Facebook, Inc. (“Facebook”) claimed that Facebook unlawfully used Class Members’ names, profile pictures, photographs, likenesses, and identities to advertise or sell products and services through Sponsored Stories, without obtaining Class Members’ consent. Facebook denies any wrongdoing and any liability whatsoever. No court or other entity has made any judgment or other determination of any liability.

The settlement will bring Class Members the enormous sum of, um, a maximum of ten bucks, although “no one knows in advance how much, if anything, Authorized Claimants may receive, and no one will know until the deadline for submitting claims passes.”

The deadline is the second of May. After that, if the settlement is approved, the actual plaintiffs — there are three — will receive $12,500 each, and counsel for same has requested “up to $7.5 million for their attorneys’ fees and up to $282,566.49 to cover their costs”.

Two questions:

1. What are the chances that the aggrieved plaintiffs, their twelve thou not yet in hand, will still have Facebook accounts? (Answer: ~100 percent.)

2. What are the chances that anything useful was accomplished by this suit? (Answer: ~0 percent.)







8 comments

  1. McGehee »

    6 January 2013 · 8:51 am

    The settlement will bring Class Members the enormous sum of, um, a maximum of ten bucks

    But the plaintiffs’ legal team will make out like Croesus. As usual.

  2. Tatyana »

    6 January 2013 · 9:24 am

    The more I read about hapless FB users, more I like (like “like”) not having an acct there at all!

  3. Charles Pergiel »

    6 January 2013 · 6:42 pm

    The lawsuit will keep the lawyers occupied, which is good. They might not win, which would also be good. And didn’t the Facebook guy make a zillion dollars off of Facebook? And doesn’t that kind of money attract sharks like blood?

  4. McGehee »

    7 January 2013 · 8:25 am

    A fool and his money attract a crowd.

  5. Benjamin Aaron »

    20 January 2013 · 11:19 am

    So how would one go about joining this class action?

    Clicking the links in the email?

    And would I get $10 for each advertisement on each account? I’ve got 15 accounts I use daily (p.r. Position)

    Or is $10 supposed to cover HUNDREDS of illegal ads?

  6. CGHill »

    20 January 2013 · 12:15 pm

    Hit the link in the first line and follow from there.

  7. kenneth B »

    25 January 2013 · 7:31 pm

    Should i even worry about this?

  8. CGHill »

    25 January 2013 · 7:36 pm

    It’s up to you. I don’t consider it worth my effort, but your mileage may vary.

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