Focus on the product

The Belle-Sharmeer approach here is to show you the goods, the whole goods, and (almost) nothing but the goods:

Belle-Sharmeer hosiery ad

There were about a dozen ads in this series — this one appeared in 1954 — which promoted the availability of the product in four sizes. The largest size, for some reason, is called “Classic,” which at least has the advantage of not sounding particularly pejorative.

Wayne Knitting Mills, as suggested by the name, grew up in Fort Wayne, Indiana; the shots, however, were called by Munsingwear, which bought them out in 1923.

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