Royal Timese Machine to be overhauled

U.S. News gave up on that old-fashioned print stuff years ago. Newsweek has now killed its last tree. But Time Warner isn’t actually euthanizing Time just yet:

These days nobody seems to pay it much attention and with subscriptions flat and ad revenue down it is increasingly difficult to see what the publication is for. In [Henry] Luce’s day the magazine was a kind of pre-internet news aggregator… The brutal economics of publishing in the age of the internet haven’t been kind to this legacy title. Despite years of cuts its cost structure reflects the entitled media culture of past decades. Without a clear mission and without a revenue base, it is hard to see why anybody would want it.

Still, Time Warner will probably retain Time, along with Fortune and Sports Illustrated, the surviving Time Inc. core publications. (Life has had several deaths already.)

Disclosure: The two Time Inc. magazines I actually buy — Entertainment Weekly and InStyle — will presumably be dealt.

(Title inspired by Joan Baez.)







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