A statement by CYDWOQ, Burbank, California’s leading shoe manufacturer:
In business now for over a decade, we have grown solely through the word-of-mouth endorsement of our customers around the world. We have consciously chosen not to advertise or solicit PR for our line, preferring to focus 100% of our investment into the products themselves.
Because an ecstatic customer is the best advertisement of all.
I learned this, of course, after finding a suitably delighted customer, Patti at Not Dead Yet Style:
I might pop for a truly fun, soul-stirring pair of shoes like these, ’cause a woman has got to have a great shoe.
CYDWOQ calls this “Liquid,” and it’s part of their Vintage line, “slightly more formal” than their Classic line. Patti considers it a spring shoe, but I tend to think of it as more of a fall item, perhaps because of its candy-corn colors. Besides, it would take me until fall to save up $308.
And about that name: it’s pronounced — almost — SIDE WALK. Nancy Friedman has yet to rule on whether that’s a Good Name or not.
Addendum: Ms Friedman rules, in Comments.