Having failed to sell enough in services and tchotchkes to make a hole in their deficit, the Postal Service is now entering the clothing business:
The Postal Service inked a licensing agreement with Cleveland-based Wahconah Group, Inc. to produce the new line, which will include jackets, headgear, footwear and clothing that allows integration of modern technology devices such as iPods, according to agency spokesman Roy Betts.
“This agreement will put the Postal Service on the cutting edge of functional fashion,” agency licensing manager Steven Mills said in a statement. “The main focus will be to produce Rain Heat & Snow apparel and accessories using technology to create ‘smart apparel’ also known as wearable electronics.”
They’ll be more successful if they had a “dark of night” line of lingerie and sex toys… or maybe if they marketed some dog repellent.
Were it up to me, I’d suggest teaming up with PepsiCo to produce a Postal Service energy drink. They could call it “Postage Dew.”