Mail order, so to speak

Having failed to sell enough in services and tchotchkes to make a hole in their deficit, the Postal Service is now entering the clothing business:

The Postal Service inked a licensing agreement with Cleveland-based Wahconah Group, Inc. to produce the new line, which will include jackets, headgear, footwear and clothing that allows integration of modern technology devices such as iPods, according to agency spokesman Roy Betts.

“This agreement will put the Postal Service on the cutting edge of functional fashion,” agency licensing manager Steven Mills said in a statement. “The main focus will be to produce Rain Heat & Snow apparel and accessories using technology to create ‘smart apparel’ — also known as wearable electronics.”

Fausta is not impressed with this scheme:

They’ll be more successful if they had a “dark of night” line of lingerie and sex toys… or maybe if they marketed some dog repellent.

Were it up to me, I’d suggest teaming up with PepsiCo to produce a Postal Service energy drink. They could call it “Postage Dew.”


  1. fillyjonk »

    24 February 2013 · 2:32 pm

    Do they really think:

    a. People will find this “cool”


    b. This will help keep them from financial failure?

    I just….I can’t even. When I think “Post Office Apparel,” I think of Cliff Claven. Not the “cool” role model that the coveted 18-34 demographic is going to want to look like.

    I bet they lose money on this, and then have to drop another day of the week from mail deliveries.

  2. McGehee »

    24 February 2013 · 4:29 pm

    What they need to do is start a bus, cruise, or air line. They could use the obvious slogan: “Go Postal.”

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