Contagious: Why Things Catch On is the title of a new book by Jonah Berger, assistant professor of marketing at the Wharton School, and one of the reasons things catch on, he says, is the presence of triggers: events or cultural phenomena that remind us of those things. This being Friday, which trigger do you think is being pulled? Right you are:
Citing Rebecca Black’s song “Friday” as an example, Berger illustrates the influence of triggers in the sharing of information.
“It’s not that the song is better on Friday it’s equally bad every day of the week, but Fridays are a little environmental reminder, what I call a trigger … to encourage people to talk about it and share it,” he said.
And Professor Berger just might be right about that particular trigger; “Friday” video views tend to spike between Thursday (yesterday) and Saturday (tomorrow).