This seat’s taken

Contagious: Why Things Catch On is the title of a new book by Jonah Berger, assistant professor of marketing at the Wharton School, and one of the reasons things catch on, he says, is the presence of triggers: events or cultural phenomena that remind us of those things. This being Friday, which trigger do you think is being pulled? Right you are:

Citing Rebecca Black’s song “Friday” as an example, Berger illustrates the influence of triggers in the sharing of information.

“It’s not that the song is better on Friday — it’s equally bad every day of the week, but Fridays are a little environmental reminder, what I call a trigger … to encourage people to talk about it and share it,” he said.

And Professor Berger just might be right about that particular trigger; “Friday” video views tend to spike between Thursday (yesterday) and Saturday (tomorrow).







1 comment

  1. fillyjonk »

    1 March 2013 · 2:03 pm

    I ALMOST said “what seat can I take?” to one of my senior seminar students today, when he was the first to arrive and was hunting around for the optimal seat in the classroom. However, I suspected he might not get the allusion.

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