Contagious: Why Things Catch On is the title of a new book by Jonah Berger, assistant professor of marketing at the Wharton School, and one of the reasons things catch on, he says, is the presence of triggers: events or cultural phenomena that remind us of those things. This being Friday, which trigger do you think is being pulled? Right you are:
Citing Rebecca Black’s song “Friday” as an example, Berger illustrates the influence of triggers in the sharing of information.
“It’s not that the song is better on Friday — it’s equally bad every day of the week, but Fridays are a little environmental reminder, what I call a trigger … to encourage people to talk about it and share it,” he said.
And Professor Berger just might be right about that particular trigger; “Friday” video views tend to spike between Thursday (yesterday) and Saturday (tomorrow).