Can C789 be far behind?

Bankrupt battery maker A123 Systems, last seen rushing into the arms of Chinese conglomerate Wanxiang Group, has announced a name change — to “B456.” Yes, really:

As part of A123’s bankruptcy proceedings dating to last October, it was required to change its name in order to be purchased by Chinese company Wanxiang. According to the Detroit Free Press, as part of a March 22, 2013 filing with the US Securities and Exchange Commission, A123 declared that its new name is B456.

Oh, it gets better:

We’re not sure if anyone at A123 realized the irony — B456 is also the model number for a fire extinguisher made by Amerex that happens to be good for “energized electrical equipment.”

“They’re always changing corporation names,” Grace Slick observes.







2 comments

  1. Jess »

    30 March 2013 · 7:00 pm

    Junior Samples would have suggest BR549. It fits this tragic comedy we call Federal Spending.

  2. Linkluster CLXXXIV | Hit Coffee »

    9 April 2013 · 6:31 am

    […] that’s one way to change the name of your company against your […]

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