Even higher hybrids

Yours truly, last fall:

[Y]ou can get quite a luxe-ish Prius if the check you write is big enough, and I keep wondering when Lexus is going to get its own version in the $35-45k range.

It might look something like this:

Jemca Toyota in London has finally gone and done what dealers are wont to do: prep a car to a buyer’s specific requirements. In this case, the car in question is a Prius, and while the changes are subtle, they certainly do look quite nice. The exterior is finished in Brechin Slate, a blue/silver metallic finish that’s normally used on Lexus cars. Inside, the cabin is redone with hand-stitched leather. And not just the seats, mind you, from the photo in the gallery you’ll see that the center armrest and door panels also get the luxe treatment. Finally, a spiffy set of multi-spoke polished steel wheels finish the look nicely. All that work drove the price tag up to £32,900, no small amount for a Prius, but for that money, the new owner has a unique car he can truly call his own.

Indeed. Of course, all that handwork keeps the price high: we’re talking sixty-five grand for a Prius, fercrissake. But I still believe there’s a market for a Lexusized Prius. And even if the only buyers turn out to be people who are desperate to be seen as green but who wouldn’t be caught dead in a Toyota dealership, that’s more than enough to turn a tidy profit.





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