It is wise to avoid spewing mush all over a woman on, say, the third date. The premature “I love you” tends to translate as “I really don’t know you, beyond how you like your steak, but I love any woman who doesn’t block my calls or spot me coming down the sidewalk and duck into a real estate office and beg them to hide her.” Of course, what really lowers a man’s “value in the woman’s subconscious” is being someone who needs a “dating guru” to help him be calculating; he can’t just be. Women value men who don’t seem to be living by others’ dictates — men who are spontaneous and fun and don’t have a faraway look in their eyes because they’re trying to recall something they heard on some dating webinar.
In other news, apparently there are dating webinars.
My own rule of thumb — and given my track record, it should clearly be a thumb down — is this: “If you’re wondering whether it’s the right time to say it, it’s not the right time to say it.”