Witchy woman

Bits from Massachusetts history:

In 1868, one Amos A. Lawrence founded the Ipswich Hosiery Mill beside the river; by the end of the century, it was the largest such mill in the nation.

In 1878, the last of the Salem witchcraft trials was held after an Ipswich woman made accusations of “mesmerism.”

Combine these two facts, say “Ipswich” three times out loud, and this 1927 advertisement begins to make sense:

Ipswich hosiery ad

The company hadn’t long to live at that point, but their broom-wielding flapper was kinda cute in a weird sort of way.







3 comments

  1. McGehee »

    16 May 2013 · 10:05 pm

    And here I would’ve thought the ad campaign was just a play on the name.

  2. CGHill »

    16 May 2013 · 10:22 pm

    Yeah, but then I wasted all that time gathering backstory.

  3. McGehee »

    17 May 2013 · 7:14 am

    Their having had a witch trial in Ipswich does seem … required.

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