John Naughton in the Guardian, on the cost of those “free” online services:
When the history of our time comes to be written, people will marvel at the way that billions of people were seduced into the kind of one-sided agreements they have struck with outfits such as Yahoo, Google, Facebook, Microsoft and Apple. In the case of Facebook, the historical analogy that comes immediately to mind is sharecropping — the agricultural system in which a landowner allowed tenants to use his land in return for a share of the crops produced on it and which was once a staple of the southern states of the US. Its virtual equivalent is the Facebook system: a billion people till Master Zuckerberg’s land, creating all the content that is then harvested by him and his advertiser buddies. The only difference is that on Facebook the sharecroppers don’t get any share of the proceeds. They’re just croppers.
And here’s the really weird bit: the croppers are absurdly pleased with their lot. They get to post photographs of themselves drunk, sober, recumbent and upside-down. They get to “Like” their friends’ jokes and status updates and to organise parties and social events without having to use obsolete media such as email. And in the process they “pay” for this entertainment with their privacy and their personal data, apparently without batting an eyelid. Like I said: weird.
One assumes that these folks are happy with the deal. Now if the Big Zuckowski puts together an archive that barfs your status updates back at you exactly twenty years later — well, a little mortification is good for the soul.