Now I realize that Allstate is advertising on Equestria Daily, not to reach ponies, but to reach the human fans of ponies, who, unlike ponies themselves, are likely to have actual hands. Still, seeing this at the top of the EqD sidebar ad block made me emit very silly giggles.
And since ponies presumably do things that might require insurance — well, I wouldn’t expect much of a change should Allstate decide to set up shop some day in beautiful downtown Canterlot. From my short-short (2000 words) story Dead Pony Flying, the one and only Rainbow Dash tells of anointing her successor:
At least the Element of Loyalty is in good hooves. I’ll never forget Scootaloo’s face when they told her. “It’s the happiest day of my life,” she said. And then she looked at me and said “Oops.”
And “you’re in good hooves” produces enough Googlage to tell me that this would work as an Equestrian advertising slogan.