‘Twas Brill

And the toves buying it don’t seem to be slithy, either:

New York’s famed center of songwriting and entertainment is under new ownership. The Brill Building, a landmark historic building located at 1619 Broadway at the corner of West 49th Street, has been purchased by real estate investor Eric Hadar of Allied Partners, along with the private equity firm Brickman, in a deal valued at close to $250 million.

“We have a vision to capitalize on the legendary reputation of the property by transforming it into a modern day creative center for fashion, arts, media and entertainment in New York,” said Hadar. “We are in active negotiations with a number of parties and expect to announce several exciting new retail and office tenants soon. We anticipate a grand reopening of the space in late 2014.”

The Brill dates back to 1931, when it was the Alan E. Lefcourt Building; Brill Brothers, a men’s-wear store whose operators also owned the lot at 1619, was occupying retail space on the ground floor. Lefcourt subsequently defaulted on his obligations, and the building was renamed for Brill. There remains a bust of Lefcourt over the entrance.

The Borogoves, asked for comment, claimed to be mimsy.


  1. Hammerbach »

    18 June 2013 · 11:02 am

    This time you’ve really outgrabed yourself.

  2. McGehee »

    18 June 2013 · 2:59 pm

    This post is drenched in frabj.

  3. Jack Baruth »

    19 June 2013 · 12:35 am

    True fact: the retail value of all the copies of “Tapestry” sold by Carole King exceeds $250M. Odd to think that a single album by a single Brill alumna could be worth more than the whole building in the modern New York real estate market.

  4. Roger Green »

    19 June 2013 · 6:43 am

    Hope the plan comes to fruition.

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