You can’t persuade me that the putative Do Not Call list has been more than marginally successful — the most cursory glance at my Caller ID box will tell you that much — but every now and then, the Federal Trade Commission scores a scalp, and that’s worth something, I suppose:
The Federal Trade Commission is marking the 10-year anniversary of the “Do Not Call” registry by announcing a $7.5 million civil penalty against a mortgage broker that had allegedly targeted U.S. servicemembers. It’s the largest fee the FTC has ever collected related to the Do Not Call provisions Telemarketing Sales Rule, and also serves as warning to companies trying to push deceptive mortgage ads.
The FTC alleged that Mortgage Investors Corporation, a prominent refinancer of veterans’ home loans, called consumers who were on the Do Not Call list and then wouldn’t remove them from its list when people would demand it do so.
It also says in the complaint that the company would misstate terms of certain loan products during those telemarketing calls.
I like that. “Prominent.” Hell, Al Capone was “prominent.” In his particular line of work, he might even have been pre-eminent. (Now, of course, the government has taken it over.)
For some reason, these particular scuzzbuckets fancy themselves my pen pals; I seriously doubt that the temporary absence of $7.5 million is going to leave their postage meter gasping for breath.