An idea whose time will never come

Endless scrolling. Facebook does it; it’s an option on many Tumblr themes.

Browsers don’t seem to like it; people whose business it is to count page views don’t like it. Who actually likes this, and why?


  1. McGehee »

    14 August 2013 · 7:15 am

    I can see how readers might find it un-annoying, as it absolves them of the erstwhile need to deal with a paginated index. Clicking “Next Page” is just soooo IE6, don’cha know?

    I personally wish Twitter was paginated and had a calendrical index so that if I knew an old tweet of mine was, say, posted in May 2010, I might have a chance of digging it up without having to scroll endlessly on a single front page, waiting for three years’ worth of tweets to load in 30-hour increments.

  2. Brian J. »

    14 August 2013 · 7:19 am

    Modern Web and User Experience designers have determined that it makes people more engaged. They don’t have to lift and drop a finger to keep going.

    That’s a lot of work, you know, and if the user gets to the end of the page, he might stop, and then the eyeballs/bitcoins might go somewhere else.

  3. Lynn »

    14 August 2013 · 8:01 am

    I haven’t had any problems with it. I agree that you should be able to find something by date though.

  4. Tatyana »

    14 August 2013 · 12:06 pm

    Some sites do it (I think,f.i., google images); I purposely avoid it. 1st, it makes the page load very slowly; 2nd, scrolling becomes chaotic. I wouldn’t want it on my blog.

  5. Dick Stanley »

    14 August 2013 · 1:04 pm

    Have you noticed the way adverts are positioned along the right side of the screen so that, now and then, you hit them “accidentally” as you’re scrolling along? Might be another reason for the scrolling preference.

  6. fillyjonk »

    14 August 2013 · 4:31 pm

    Dick: YES. And on some sites, they autoplay if you happen to mouse over them. Autoplay with sound.

    Whoever came up with that “widget” needs to be banished to The Outer Darkness.

  7. SundogUK »

    14 August 2013 · 4:49 pm

    I like it because it annoys the hell out of people whose business it is to count page views.

    And my browser has never had a problem (Firefox with Noscript and Adblock Plus probably helps…)

    Also, ‘Autoplay’? What’s that?

  8. CGHill »

    14 August 2013 · 6:10 pm

    You haven’t missed anything worthwhile, I assure you.

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