Al-Jazeero

Mediabistro has the Nielsen numbers for the first few days of Al-Jazeera America, and they are, shall we say, not promising:

Not surprisingly given the low-rated channel it replaced (Current TV), and the fact that it lost a few million homes from AT&T before launch (it is currently in just over 40 million homes), AJAM’s launch ratings were pretty low by traditional cable news standards.

The highest rated show on AJAM last week was the Thursday evening edition of “Real Money with Ali Velshi,” which drew 54,000 total viewers.

The 2 PM Saturday edition of “News Live” averaged 48,000 viewers, while “Inside Story” Thursday at 12:30 PM averaged 41,000 viewers. “News Live” Thursday from 12-12:30 averaged 40,000. The debut edition of “The Stream” on Tuesday averaged 38,000 viewers, below Nielsen’s accuracy threshold, while the debut of “America Tonight” averaged 34,000 viewers.

Of course, it’s an uphill battle with any new cable channel, although you have to figure they’re not happy with drawing one-eighth the audience of a random My Little Pony rerun.

AJAM bought the inside front cover and Page 1 of The Week this past week to try to drum up some business, brandishing this slogan: KNOW MORE ANGLES / NO MORE SIDES. Wouldn’t work in an audio ad, I suppose, but that’s not a bad little shibboleth. And they’re still listing a channel number on AT&T U-verse (189), though a ZIP search for AJAM around here produced the usual “Request from your provider” link for AT&T. A scan of the local Cox channels produced nothing; then again, they didn’t carry Al-Gore Current TV either.







7 comments

  1. fillyjonk »

    29 August 2013 · 7:55 am

    I may have to enter the desert of Channels I Never Watch to see if my cable system is still offering it, given its change in management, or if they’ve replaced it with something else.

    (If they’re going to replace it, I hope it’s with something like Cartoon Network’s “Boomerang,” which I might actually watch)

  2. Tatyana »

    29 August 2013 · 8:19 am

    I don’t know why they would even bother, when all the other liberal media does the job of Al Jesira for them

  3. McGehee »

    29 August 2013 · 9:17 am

    I have my TiVo set up to leave certain channels off my visible lineup unless I enter the channel digits on the remote, but when the cable system (not AT&T) changes a channel’s name or content the TiVo puts it back in and sends a message that the lineup has changed.

    I have not seen a message yet about Current or All-Cheezera.

  4. McGehee »

    29 August 2013 · 9:19 am

    (If they’re going to replace it, I hope it’s with something like Cartoon Network’s “Boomerang,” which I might actually watch)

    I want the nothing-but-local-forecasts version of the Weather Channel. The only version my system offers is the one with MSNBC “news” and regular claims that all the evidence of the past several years isn’t undermining the Gullible Warming alarmists.

  5. Lynn »

    29 August 2013 · 4:55 pm

    I have been seeing ads for it on DirectTV but I haven’t checked to see if we actually get it.

  6. jsallison »

    29 August 2013 · 7:26 pm

    I’d love to have Star Sports out of Bombay, the Indian ESPN, then there would be cricket in the heartland. They also show rugby, soccer, field hockey (more of a blood sport in Pakistan than you might think). No sign of Buzkashi, though, hard on the goats.

  7. fillyjonk »

    30 August 2013 · 10:14 am

    Apparently I still get it, there is an “AJAM” code in the slot that used to belong to Current.

    I would also like an “all actual weather, all the time” version of the weather channel; I get so fed up with their trying to be NBC-with-extra-weather and their rather dumb reality shows.

    I’d also like to get an all-news channel that actually ran news, rather than commentary (or hysteria about a currently Missing Person) in the evenings.

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