Before the weekend, Nancy Friedman put out a call for “corporate or product names [that] make you shudder and cringe,” and I admitted to having, namewise anyway, a love-hate relationship with Cuppies & Joe on 23rd; the name itself was, I said, “awfully twee,” but not enough to discourage visiting the place, which serves up a decent joe and very nice cuppies.
If that’s twee, though, this is not quite ate:
I used to work in the Midwood neighborhood of Brooklyn, New York, where I often walked past one of the best worst business names ever! It was a restaurant named “Half Price Day Old Sushi” — Mmmmmmmm … what could possibly go wrong?
I think I’m just going to leave it at that and tiptoe quietly away.