A fairly tepid review by Derek Kreindler at The Truth About Cars of Jeep’s new Cherokee drew a call from someone at Allpar.com, perhaps the largest Mopar fan site, to have TTAC barred from future Chrysler press events.
When the administrator of a major Mopar fan site calls for Derek’s voice to be silenced because he doesn’t like the review, what he is in effect saying is this: “I value the sales success of a Chrysler product over the individual experience of Chrysler owners.” He’s siding with the corporation, not the driver. I suppose that’s fine for some people. It doesn’t wash here. The English car magazines used to whitewash the failings of cars like the Rover Metro and Jaguar XJ6. Today the companies that made those products are in non-British hands. Because you cannot lie and whitewash your way to success in the automotive business. In the long run, the customer will find out. Every cheat, every slip, every cut corner, will eventually show. You cannot wallpaper a bad product forever. Eventually, the truth will come out and the manufacturers will fail. If you love Chrysler, then you’d better hope that they make a good car. That’s all that can save them.
TTAC will continue to give positive reviews of Chrysler products — when the product is good. When that is not the case, we will continue to alert our readers to problems. We do not apologize for that, we will not walk that back, we will not change. If that means that we are no longer invited to evaluate Chrysler products, we will rent Chrysler products. If that means that we don’t get to party with the cool kids, we can live with that.
The Allpar poster, I am told, is not actually an admin on the forum.
And lest anyone think Kreindler is all ate up with Mopar hate, this is the end of that review:
The current Grand Cherokee is my favorite SUV at any price. All trim levels, from the lowliest Laredo to the insane SRT, shine with excellence. I wish I could say the same for its baby brother.
First few Google hits for “TTAC hates”: domestics generally, the Ford Focus dual-clutch automatic, the XAP Zebra (damn!), Lexus, the Ford Fusion, the Volkswagen Eos, VW TDI models generally — and we’re still on the first page. Evidently nobody’s happy.