Let the idea of a $70,000 Kia sink in for a moment.
Now it may be that nobody is going to shell out seventy large for a Kia, especially one with a goofy name like “K900.” (The Korean home-market version is called “K9,” which would never fly here, though it might dig under the fence.) Hyundai’s similar Equus starts at $59,250 and can surely reach 70k if you check all the boxes on the order form; they move maybe 300-400 a month. I know nobody who owns one, or I’d have begged for some seat time by now, if only to see if this Korean steed lives up to its sticker.
Still, I can see one market segment that might go for the K900: folks who identify themselves as antisnobs, the presumed antithesis of those whose self-image is largely derived from driving something with a roundel or a three-pointed star or whatever the hell that thing is on a Lexus grille. Of course, being an antisnob requires just as much attitude as being a snob, but you’re not supposed to notice that.