And the harmony isn’t bad

Yours truly reporting in 2004:

NPR’s All Things Considered had an obituary for Billy Davis, 72, whom they identified as an advertising executive. Which indeed he was; he created that “I’d Like to Teach the World to Sing” bit for Coca-Cola that grabbed the attention of the tragically-hip types at NPR, and the “If you’ve got the time…” spot for Miller Beer.

The bit, yes; the song, not so much. And in fact, it wasn’t originally written as a Coke commercial:

And we should also credit adman Bill Backer, like Davis then attached to the Coca-Cola account at McCann-Erickson, who’s responsible for wanting to buy the world a Coke.

Roger Cook and Roger Greenaway, of course, you know from zillions of hit records; they wrote “True Love and Apple Pie.” Susan Shirley made half a dozen singles before disappearing on the far side of the hill; you might like the wonderfully overproduced “Too Many Tears,” cut three years earlier, which was apparently her second single for Mercury UK, following a version of “The Sun Shines Out Of Your Shoes,” a cute Tony Hatch/Jackie Trent song I know from Petula Clark’s recording.







Comments are closed.