The computer industry (and I include in this makers of smartphones, tablets, and traditional computers in whatever form factor) is currently agonizing over the commodification of the personal computer. By this I mean that while geeks and fanbois drool over esoteric pixel counts and multi-core processors, normal buyers (which means 95%-plus of them) just want something that works for them at the lowest price they can find consistent with a reasonable level of quality.
How many of those normal buyers, I wonder, swore by [brand name] right up until the moment when their [brand name] machine turned into a paperweight?
Disclosure: The last time I owned a computer with a brand name on it was 1991, when I retired my Commodore 128. My current machine, slightly ahead of the curve when I bought it in 2006 — dual-core! — is now slightly behind.