Once I know the general construct of the post I start thinking about a title that reflects what I’m actually writing about. I probably type up 3 or 4 variations of the title before I decide on a “final” option. I play with the word orientation, the adjectives, the type of post (list, tips, how-to, etc.). Then I have to figure out if I want to be funny, bold, informative or succinct. This “tone” of the title plays a big factor in how I’m going to write the post.
This is, as regular readers know, almost the exact inverse of what I do here. Then again, I’m not trying to monetize the Eschaton; and besides, after 20,000 posts, I could probably just start numbering them and be done with it and never have to read another article on how to come up with titles.
Now if someone could just explain to me how my feed subscribers have quadrupled in a month with two posts about how to create post titles, we’d have something worth passing off as research.