Yahoo!, which managed Flickr competently until last year’s system-wide makeover, which got on users’ last collective nerve, is now looking for another photo site to mess up:
This fall, Yahoo began serious talks to buy photo-sharing site Imgur, a source with first-hand knowledge of those discussions tells us.
Since she joined Yahoo in July 2012, CEO Marissa Mayer has acquired dozens of startups. Most of these acquisitions have been acqui-hires.
The buy that cost Yahoo the most was its $1.1 billion purchase of Tumblr. Yahoo bought Tumblr because it has a deeply engaged, youthful audience, that uses the product on mobile. It would buy Imgur for all the same reasons.
Not that Imgur is going to cost that much, even allowing for the standard 50-percent markup on brands ending in R:
Our guess is Yahoo would have to offer something between $100 million and $500 million. But who knows in a world where Snapchat supposedly turned down a $3 billion offer from Facebook.
And what the frak is “acqui-hiring,” anyway?
[It is] the process of acquiring a company to recruit its employees, without necessarily showing an interest in its products and services (or their continued operation).