Certified Good Guy Marc Ensign has come up with “3 Reasons You Should Not Start a Blog,” and amazingly, “ridiculously hard work for not a whole lot of return on investment” doesn’t quite make the list.
Well, maybe it does. See #2 (Blog to Make Money):
I have good news and bad news! The good news is that you won’t have to work too hard! The bad news is that it’s because your blog isn’t going to last. Sorry!
As most of you know, this place runs red ink, though not a lot of it, and rather less than it used to back in the days when domains came from monopolies and server-space rental was pricey. Not to worry, however: I make it up in volume.
I recommend the piece mostly on the strength of #1, which cocks a snook at those folks who live and die by SEO:
These types of blogs were not written for us humans. Their only purpose is to appease Google.
Which, right there, is a pretty good recommendation for Bing.
(Via this Nathasha Alvarez tweet.)