It’s a mature market

I am on record as saying that the Big Blog Boom began on 12 September 2001, for reasons which should be evident. Instapundit was about a month old at the time, though there were some hardy souls out there long before. Much has changed since then, and Julie R. Neidlinger, one of those hardy souls, has taken notice:

The biggest explosion of blogs, however, wasn’t moms or food. It was the blogs that talked about blogging and how you should blog to make money with your blog. These bloggers built their “platforms” by telling people how to build platforms. They built their blog by telling people how to blog. They sold ebooks and training on blogging on their blogs and it became a kind of self-feeding ponzi scheme. An entire industry of bloggers making money off of other bloggers telling them how to make money blogging.

Now I’m the last person in the world to object to turning a buck from this enterprise, especially since I never have. And I don’t think it’s gotten down to Ponzi level just yet: there’s always room for a new voice if it’s saying something people want to hear. But I admit it’s amusing to sit in #blogchat Sunday evenings (9/8 Central) just to watch the questions flow. And Mack Collier, who moderates the chat, is definitely on the side of the angels — it would never, ever occur to him to crowd out us nonprofit types — but hey, he’s got to make a living too.

Still, Julie says:

Blogging, to me, is still (and always will be) what it used to be. I have begrudgingly added the things I’m told I need to add in order to get an audience, but each day I wonder if I really want to start down this spiral or if I was happier blogging as I used to, typos and all, as if it were a public draft of my thoughts.

I haven’t added much over the years. I used to get almost 800 people a day through these digital doors; now I get 300, but 700 take my RSS feed. And it still tickles me a bit to know that a thousand people a day are wanting to know what I have to say about something.







2 comments

  1. Charles Pergiel »

    8 January 2014 · 7:32 am

    I don’t like typos, and I make a lot of them, so I am forever correcting them. Sometimes it seems like I don’t know how to write.

  2. McGehee »

    8 January 2014 · 7:52 am

    My peak was in whatever year I renamed my blog blog from blogoSFERICS to Yippee-Ki-Yay!, because I also changed the URL, breaking a lot of extant links.

    In a way it was a mercy; I would certainly have hemorrhaged away that traffic over the ensuing years anyway, and this way I had a convenient explanation.

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