This stuff’s made in … Mexico?

It’s a tradition of long standing to mock purveyors of ostensible Mexican food who hail from, um, places where one might not expect to find purveyors of ostensible Mexican food.

I am amused to note, therefore, that Taco Bell’s branded supermarket-package taco shells, produced under license by Kraft Foods, are, according to the box, made in Mexico. In terms of flavor or quality control, it seems to make no difference; but by now, they could be making taco shells in Saskatchewan and nobody except ad agencies and obsessives like me would ever notice.







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