Does “kill it with fire” work for you?

Were you ever in the right place at the right time — and then wondered if maybe you really didn’t want to be?

You didn’t ask me, but if you had, the phrase “weapons-grade fugliness” would have been heard.

A commenter at TTAC is even more direct:

Who is the person they’re getting their styling from???


This Nav has exactly one example of redeeming social value: it’s not named MKanything.


  1. McGehee »

    23 January 2014 · 5:11 pm

    Its face reminds me of her.

  2. Jess »

    23 January 2014 · 6:05 pm

    I’m guessing the designer of the grill likes Robbie the Robot.

  3. fillyjonk »

    24 January 2014 · 7:13 am

    “No one ever went broke underestimating the taste of the American people.”

  4. Mark Alger »

    24 January 2014 · 8:15 am

    Back when I was a kid MkIII meant “Mark three” and NOT “Em Kay eye-eye-eye”.

    It’s pretty bad when advertising copywriters are culturally illiterate.


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