Chins less bared

Yours truly, from the summer of ’11:

[G]uys have only a few square inches to scrape off every day, if they bother to scrape at all.

And they’re apparently bothering less often:

Movember — the non-profit effort to get guys to let their mustaches grow to raise money for prostate cancer research — got some of the blame for softness in razor sales when [Procter & Gamble] reported financial results [Friday]. In an earnings briefing with reporters, P&G Chief Financial Officer Jon Moeller blamed the razor market’s “contraction in developed regions” cited in P&G’s press release in part on “reduced incidence of facial shaving, and that was exacerbated by the quarter we were just in because of the prostate-cancer related movement in North America not to shave facial hair in the month of November.”

That “reduced incidence” seems to apply to all twelve months, in fact:

Consumer Edge Research analyst Javier Escalante said in an email that Movember “possibly contributed,” but that long-term decline in shaving frequency is the real issue. A Consumer Edge report Jan. 22 found average shaving frequency declined from 5.3 to 4.6 times weekly in the U.S. between 2000 to 2013, particularly in the 18-to-24 age group, where it fell from 4.5 to 3.4.

To contribute a lone data point of my own: 5.9.

(Via this Virginia Postrel tweet.)







2 comments

  1. Jeffro »

    28 January 2014 · 6:36 pm

    I sure don’t shave on days off! I do have a goatee, so the square inches are reduced – but I’ll never go full Duck Dynasty. Too hot and itchy.

  2. McGehee »

    29 January 2014 · 8:35 am

    I’ve been growing out my beard since before last November. I hate shaving. In the past I’ve gone back to it because at some point I find the hassle of caring for a beard even more annoying — but each time it takes longer to reach that point.

    I’m already at the point where if I stop getting haircuts and start wearing camo I’ll be mistaken for a Robertson, but if anyone gives me guff about that I’ll answer them in a stuffy English accent.

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