I’m used to fluoride treatments in fruit flavors, but that’s a dentist’s-office thing: citrus-y toothpaste is a non-factor in the marketplace.
And what’s beyond citrus? How about — chocolate?
Chocolate mint, anyway. Like brushing your teeth with a Junior Mint. It’s part of a new line of Crest toothpaste called Be. On a recent earnings call, the company’s finance chief told the reporters and analysts who hang out on earnings calls about this exciting new product. He says that the new line was designed for “experiential consumers,” whoever that is. People who like to experience things? Isn’t that “everyone”?
Anyway, Crest Be will start with the chocolate mint thing, then introduce “Lime Spearmint Zest” and “Vanilla Mint Spark.” Both bold new flavors, but they can’t quite let go of mint.
I imagine four out of five female dentists will happily recommend the choco-Crest. Me, I’m holding out for bacon.