The name is “EMBARK,” and it’s the name I’ve seen painted on exactly one city bus so far. (Most of them, in fact, seem to have full-length exaltations of oil, courtesy of Harold Hamm and Continental Resources.) The city sent a bookmark with this month’s water bill, detailing the following changes:
Re-aligned for optimum connectivity and efficiency, the redesigned bus routes provide a solid foundation for future transit enhancements.
Pending further announcements, I assume this means “We get near the streetcar routes.”
Designed with performance in mind, buses will travel major arterial roadways to achieve 30-minute service, and create two high-performance 15-minute service corridors.
The current standard is well, calling it a “standard” implies something is actually followed.
Driven by performance, all buses are equipped with cutting-edge technology including automatic vehicle location (AVL) devices, onboard cameras, audible stop annunciation system, and onboard public WiFi.
How to explain AVL? Let’s try this: “Where the hell is Number 108? It’s supposed to be on Route 5 at 122nd and Penn!”
Powered by innovation, customer-focused tools like text notifications, journey planning, and mobile tools (to name a few) will be available for customer convenience and accountability.
“Will be” means this summer, they say. And they probably need to combine as many of those tools as possible into a single phone app.
So far there’s not a lot of promotional material; there’s a web site, with a brief video clip and a place to sign up for spam. I’m not sure whether all this will make for a better bus experience, but it’s hard to imagine how it could be much worse than the way it’s been.