Mozilla made itself the villain of the online ad business early last year by announcing that the latest version of Firefox would block third-party ad technologies by default, a move the Interactive Advertising Bureau’s top lobbyist called “a nuclear strike” on the industry.
A year later, the non-profit Mozilla is launching an ad business, at the IAB’s annual meeting in Palm Desert, Calif., no less.
The ads will appear within the tiles of Firefox’s new tabs page, which will also begin to suggest pre-packaged content for first time users. Mozilla is calling the new initiative “Directory Tiles.”
Not being a first-time user … oh, wait, what am I saying? They’ll get me soon enough.
And “tabs page”? I don’t quite like the sound of that at all.