Tracked all the way to the grave

Yes, I know that those wicked online-ad providers follow me around like a lost puppy, and then toss up stuff on the screen they hope I’ll appreciate, but I am perplexed by this box, which showed up last night on, of all places, Equestria Daily:

Latuda ad

That stuff off to the right is apparently an FDA-required Black Box Warning, and this is what it says in the box in the prescribing information:

WARNINGS: INCREASED MORTALITY IN ELDERLY PATIENTS WITH DEMENTIA-RELATED PSYCHOSIS; AND SUICIDAL THOUGHTS AND BEHAVIORS

See full prescribing information for complete boxed warning.

  • Elderly patients with dementia-related psychosis treated with
    antipsychotic drugs are at an increased risk of death.
  • LATUDA is not approved for the treatment of patients with dementia related psychosis
  • Increased risk of suicidal thinking and behavior in children, adolescents, and young adults taking antidepressants
  • Monitor for worsening and emergence of suicidal thoughts and behaviors

Based on my limited experience with antipsychotics, I’d say this is actually about average for the species, though this one is billed as “atypical,” which essentially translates to “second-generation.”

Still, I’m wondering what the hell I saw that would lead this ad provider to think I wanted to see this — and on a page about pastel-colored ponies, no less.







2 comments

  1. Jeffro »

    31 March 2014 · 3:05 am

    You aren’t paranoid enough?!?!?

  2. CGHill »

    31 March 2014 · 6:52 am

    It’s hard to be paranoid enough to keep up.

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