About three years ago, I did a piece on a new-ish Canadian breakfast cereal with the unlikely name of Holy Crap. At the time, I figured the stuff to be more or less sui generis: surely no one else would try to evoke this same, um, organicness.
Into the face of this obviously erroneous conclusion comes a Cranberry Apple Granola called — what else? — Crapola! And it’s actually an older product:
By June of 2007, we were living the country life on our very own off-grid homestead in northern Minnesota. That’s when a silly conversation turned into inspiration for our granola business. One day I said something like “wouldn’t it be funny if we made cranberry apple granola and called it Crapola?” I say lots of things like that, but for some reason this idea actually became a reality. Next thing I knew, a business was born.
Be careful what you say in front of your wife. It could change your life forever.
Oh, yeah, blame the woman.
Now that there are two competing “crap” names in the cereal aisle, I suppose it’s only a matter of time before “crap” becomes a generic term. Just imagine: Crap Flakes. Crappy Bran. Craptain Crunch.
I’m holding out for Honey Bunches of Crap.