Not a high-beam in sight

We are told, over and over and over again, that women are being objectified to sell us stuff. The proper response to this, I submit, is “You’re just now noticing?”

From 1919, an ad, illustrated by the redoubtable Coles Phillips, intended to move automotive electrical equipment:

1919 advertisement by Coles Phllips for Autolite

Careful, mister, you wouldn’t want to hurt that sweet young thing in the short(ish) dress.

Coles Phillips (1880-1927) is probably best known for his negative-space illustrations. This isn’t one of them. Autolite (now a single word with a single capital) today makes spark plugs and wires under the auspices of Fram.







2 comments »

  1. McGehee »

    28 April 2014 · 3:50 pm

    They used to make electrical parts for British-made imports? If that’s an American car the owner shouldn’t have taken his passenger so literally when he said, “Give me the wheel.”

  2. CGHill »

    28 April 2014 · 4:03 pm

    Were it not for the Boyce MotoMeter, or facsimile thereof, I’d try to handwave that away as a Springfield, Massachusetts-built Rolls-Royce: they didn’t get left-hand drive until about 1925.

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