Way before supersizing

I had just left a job at McDonald’s (yes!) when these prices went in, which would be about 1970-71:

McDonald's menu board, early Seventies

Back then, when they said “limited menu,” by Grimace, they meant “limited menu.”

And the 60-cent Quarter Pounder, adjusted for inflation since 1971, would now be, um, $3.50. I had been making $1.95 an hour, 20 cents over the minimum wage; that would be $11.48 today. Make of that what you will.

(Via HistoryInPics.)


  1. Jess »

    6 May 2014 · 9:03 pm

    We had a chain named “Burger Chef”. The served grilled burgers, fries, shakes and soft drinks.

    In high school, I could buy a hamburger, and an order of fries, for 37 cents, including tax.

  2. CGHill »

    6 May 2014 · 9:38 pm

    I remember Burger Chef, vaguely; we had one out in Midwest City (I think) in the early 1970s.

    My typical high-school lunch, though, came from Woolworth’s: their soda fountain served up a pair of chicken wings for a quarter in 1968-69.

  3. Roger Green »

    7 May 2014 · 3:20 am

    I have had a lot of jobs, but, oddly, none of it involved food. Well, except being a janitor at the city jail, when the prisoners might smear…stuff on the walls.

  4. Mark Alger »

    7 May 2014 · 7:55 am

    Um…. six dollars — at least.


  5. Jean »

    7 May 2014 · 10:39 am

    Eating out, even at McD’s, was a treat not a daily event.
    I remember asking Dad to stop there on the way home one day in the ’60s, shortly after the first McD’s opened. His answer was “Nah. We have baloney at home.” Pouting didn’t change his mind.

  6. LCB »

    7 May 2014 · 11:43 am

    I didn’t think the Quarter-Pounder came along until the mid or late 70’s???

  7. LCB »

    7 May 2014 · 11:44 am

    Nope, I was wrong. Wiki says it went national in 71.

  8. Roger Green »

    7 May 2014 · 12:29 pm

    Jean – would no have even CONSIDERED pouting with my dad. He used the belt.
    Now my MOM< maybe.

  9. jsallison »

    9 May 2014 · 6:10 pm

    I made the munificent sum of $1.65/hr in ’73 flipping burgers in Charlottesville, VA at a place called Caravan. We did burgers, (single and double with and without cheese) dogs, fried chicken from a pressure fryer, shaved roast beef and shaved ham sammiches, take that, Arby’s, fish sammiches, fries, soft serve ice cream, shakes, sodas, etc. Pretty much took on every fast food joint in town except Taco Bell and Pizza Hut. Spent Friday nites helping a friend clean up and overplay Layla and Rock and Roll, Pt2 at Pizza Hut for free beer and pizza, woohoo!

RSS feed for comments on this post