Celling points

Three years ago, Hyundai announced that they’d build a thousand Tucsons with fuel-cell propulsion, the first batch of which would be in place by 2015.

They will be profitable, perhaps, but not because of their pricing:

While the first hydrogen-powered Tucson FCVs left the docks in California in the last week of May, Hyundai knows the vehicles aren’t meant to add to the company’s bottom line, but are meant to garner credits for future use.

WardsAuto reports the Korean automaker will earn as much as 26 CARB credits for every Tucson FCV leased through 2017, each vehicle equal to $130,000 in credit. Fuel cell boss Byung Ki Ahn believes his company could then sell those credits to automakers in need of offsetting their carbon footprint, though Hyundai has no plans on the table to do so at this time, preferring to use the credits for themselves for less compliant vehicles of their own design.

Ahn, at the time of the announcement of the program, said that Hyundai hoped eventually to be able to sell the Tucson FCV for $50,000.





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