Rebecca Black put in an appearance at DigiFest NYC last weekend, and left behind a trace of her existence:
That logo for Dormify made me think: “Surely Nancy Friedman has seen this name before.” (And she has.) Dormify, they say, “gives you fresh, chic apartment and dorm room decorating ideas,” which is a good thing, given the blanded-out cubicle that is Rebecca’s bedroom. (Assuming that the videos she made in her bedroom were in fact made in her bedroom.) And she’s their target market:
Nearly all of Dormify’s customers are young women and their mothers, although … it is launching a new line of “performance sheets” for men’s beds.
Dormify offers free consultation online and has an average sale of $125 per customer. Zuckerman said students can decorate a dorm room for about $500. A set of sheets, a duvet and pillows start around $150.
“Performance sheets”? Words fail me.
And what’s that blacked-out thing on the backdrop? Not having a copy of the miraculous software used by law enforcement on network-television procedurals, I cranked up various aspects of the picture to verify that it is a logo of some sort, but no way could I read the red-on-black printing, either here or on the other half a dozen I looked at.