Mehcanized for your protection

The invaluable Nancy Friedman treats us to an explanation of the handy Japanese term “fukubukuro,” which turns out to be basically a Woot Bag O’ Crap that lacks actual crappiness.

Speaking of Woot, if you’ve been thinking that it’s been a lot less fun, or at least a lot more complicated, since Amazon bought them out, you’re not the only one who thinks so:

How come every time something simple gets popular, people want to make it more complicated? And less fun? And then eventually less popular? Like how raw, energetic rock ‘n’ roll turned into pompous, sluggish stadium rock. Or how superhero comics mutated into a baffling mess of retcons and reboots. Or how daily deals turned into … well, whatever the hell you call it when an online store has too much selection to be easy to use, but too little to find what you want.

That’s why the guys who invented the daily-deal thing are embarking on a grand experiment to bring it back. Back to its simple roots. Back to when one deal every day meant one deal, not a compacted mass of overstock matter plugging up the Internet like that stuff they found inside Elvis. Back to when a trained chicken could literally have done your shopping for you.

So saith Matt Rutledge, head honcho of Meh, which drew 147 percent of its Kickstarter goal in a mere four days. Mr Rutledge is also known for creating, um, Woot. And somewhere in the Mehzzanine, I sort of hope there’s a fukubukuro with a silly name.





Comments are closed.