Google has decreed that Orkut, a ten-year-old social network created by one of its staffers, must die:
Ten years ago, Orkut was Google’s first foray into social networking. Built as a “20 percent” project, Orkut communities started conversations, and forged connections, that had never existed before. Orkut helped shape life online before people really knew what “social networking” was.
Over the past decade, YouTube, Blogger and Google+ have taken off, with communities springing up in every corner of the world. Because the growth of these communities has outpaced Orkut’s growth, we’ve decided to bid Orkut farewell (or, tchau). We’ll be focusing our energy and resources on making these other social platforms as amazing as possible for everyone who uses them.
Orkut is in fact a week and a half older than Facebook.
It’s “tchau,” of course, because nearly half of Orkut’s users were Brazilian; in 2008, in recognition of this fact, Google moved management of Orkut to its Brazilian outpost in Belo Horizonte. I suspect that this is why about 15 percent of the spam I get is in Portuguese.
Incidentally, Orkut was named after its founder: Orkut Büyükkökten, a Google software engineer and product manager, who came up with the idea during his 20% time, another Google concept on its deathbed.
Orkut is no longer accepting new memberships, and the service will be closed at the end of September, though Google says the community archives will be preserved online.