Or you can wait and pay less

Sprig is a San Francisco eatery that isn’t really an eatery: everything is cooked at HQ and then delivered to your door in (usually) five to ten minutes.

Except, of course, when it can’t be. Their solution to this is elegantly simple:

Previously where you may have seen “out for now,” we will now be testing dynamic delivery fees. Dynamic delivery fees will adjust up or down throughout Sprig’s service based on how busy things get and how far away a delivery is. While delivery fees will go up during the rushes — like at 8pm in the Marina — they will also decrease when things are slower, meaning you may even see free delivery!

Why are we testing dynamic delivery pricing? Because it will enable us to continue to provide fair compensation for our hard-working Sprig Servers as we continue to expand. Furthermore, it makes Sprig more reliable for you — so you can get a Sprig meal right when you want it, straight to your desk or door.

Laura Northrup at Consumerist sees the sense in this:

I know that I tend to tip delivery drivers more when it’s, say, Super Bowl Sunday, or the busiest pizza times on Friday nights. Sprig’s plan is to take that system and make it mandatory. If customers don’t want to pay the higher fees, they can just wait until the sustainable and organic feeding frenzy is over: one option within the mobile ordering app is to receive a notification when delivery fees fall again.

Me, I’m very much the Apple Bloom type: “But I want it NAO!” And I’ll pay to get it.





4 comments

  1. Tatyana »

    4 October 2014 · 6:34 am

    So, let me get it straight: a salad and a fancy-bottle drink cost you $14. That was when delivery was “free” and “no tips needed”. now count back built-in $2 delivery and $2 tip, and you still get $10 for a lunch that would cost you $5 in Brooklyn’s deli. And what’s so “homemade” about salad? How is that different from not “homemade” – that added a separately-packed ready-made dressing, is that it?
    So with this new service previously “free” delivery charge doubles or triples…how much a salad+drink will cost, a twenty?

  2. backwoods conservative »

    4 October 2014 · 7:30 am

    As a rotund individual, I have to wonder how much I would have to pay to be waitless.

  3. McGehee »

    4 October 2014 · 7:44 am

    I can’t even imagine paying to have a salad delivered.

  4. CGHill »

    4 October 2014 · 11:32 am

    Well, there’s a reason this service operates only in San Francisco.

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