Hops right onto the toast

It’s newer than Nutella, and far more inexplicable, perhaps:

Beer lovers, rejoice! The world’s first spreadable beer — “Birra Spalmabile” — is a genius Italian invention that allows you to enjoy your favorite beverage early in the day, completely guilt-free. No one can judge you for indulging in this delectable beer-based breakfast spread — just slather the stuff on your toast and crepes, or stuff it in your pastry.

Made of 40 percent beer, Birra Spalmabile is predominantly sweet to taste. The spread comes in two flavors — one light and delicate, and the other with an intense aroma and stronger taste. Both flavors are available for purchase internationally at $51 for a 280-gram jar.

Ten ounces for $51 may seem a bit steep, but hey, at least it isn’t Country Crock.

(Via WFMU.)





4 comments

  1. fillyjonk »

    8 October 2014 · 10:07 am

    I thought that was Marmite (or Vegemite’s) wheelhouse – aren’t they made from the leftovers of beer making?

    I dunno. The thought of beer on toast first thing in the morning kind of makes me want to hurl. But then the thought of eggs first thing in the morning makes me want to hurl, or the “dinner for breakfast” trend.

  2. CGHill »

    8 October 2014 · 10:58 am

    Marmite is basically used brewer’s yeast; add assorted vegetable textures and you have Vegemite.

  3. McGehee »

    8 October 2014 · 11:14 am

    Coffee in my cup, beer on my toast…

    My day would never get off the breakfast table.

  4. fillyjonk »

    8 October 2014 · 12:28 pm

    All I know is the one time I tried Vegemite (it was an Australian publisher’s gambit at some meetings to get people in the booth), it was approximately as salty as Hell. (And that was long before I was doing the salt restriction thing)

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