A truck for ewe

This may, or may not, be the Ram 700 pickup truck:

Ram variant of Fiat Strada

In real life, this is the Fiat Strada, built in Brazil since 1996 and no relation to the Fiat Strada sold in the US and Britain back in the Eighties, which everywhere else was a Ritmo. (I once got a few minutes to drive one of those Stradas; it was serious fun despite having only 69 hp, perhaps because it handled like an Italian car, and made noises like an Italian car.)

Autoblog thinks this little darb is coming to the States:

Fiat was spotted testing a heavily camouflaged example of the Strada in Michigan months ago. Is it a bit difficult to imagine these 700s lined up next to the 1500 and its HD siblings at modern Ram dealers in the US? Perhaps, but we like options.

Of course, they’d have to start building it in Mexico to avoid the dreaded Chicken Tax. This might not be a problem, since the Strada is already sold in Mexico, and Fiat already has a plant in Toluca, currently turning out 500s and Dodge Journeys.

And “700” makes sense, if you figure that it looks about half the size of a Ram 1500, Chrysler’s standard half-ton pickup. And the two-door version — the model pictured is actually a 3-door, with two doors on the passenger side — has a rated cargo capacity of 705 kg, which is right around three quarters of a ton. However, being a teensy front-driver with a 1.6-liter inline-four and a five-speed manual, the 700 probably can’t tow anything much bigger than your daughter’s Radio Flyer.





1 comment

  1. fillyjonk »

    3 November 2014 · 7:19 am

    I am generally not a fan of the looks of pickups and pickup-like vehicles, but this one actually isn’t too bad.

    Though yeah, if I ever bought something like this it would be because I needed to tow a trailer, and I guess that ain’t happening with this vehicle.

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